I really enjoyed this class! I learned so much in such a small amount of time. My original goals for this class was to:
1.Obtain a list of media outlets for Marketing
2.Learn the importance of Influencers
3.Understand the significance of Social Media in Marketing
During this class, I have learned the difference between fans, customers, and influencers. I now know how to identify them. In this class, we were also assigned to create a Brand Ambassador Program or Influencer Outreach program. For my company Jeni’s Splendid Ice Cream I choose to create an Influencer program. Through the 4 weeks of class we add more and more to our Influencer or Brand Ambassadors plans.
My favorite thing about this class was probably the discussion post. I really enjoyed reading and responding back to my classmates. My favorite discussion was when we talked about how to respond back to negative comments. I loved all of the post and the suggestions.
I really enjoyed this class and I can’t wait to take the information I have learned in my everyday life.
Paris Brothers Mastery Journal 