Paris Brothers Mastery Journal

I really enjoyed this class! I also really appreciated professor Murray feedback.

I originally thought I would learn these objectives:

1.Learn about Digital Marketing Campaigns

2.Discover  Digital Marketing Case studies

3.Learn how to create a Digital Marketing Campaign

I would definitely say my original objectives were a tad bit off.

Week 1: We had time to work on our digital marketing campaign and we discussed what we think a marketing campaign is in our own words. We also learn about the disadvantages and advantages of marketing campaigns.

Week 2: This week we learned about strategies for implementing marketing. We discussed ways to implement a low budget campaign. We then did an assignment on innovative marketing campaigns.

Week 3: This week was my favorite week out of the month. We discussed presentation delivery. We looked at different presentations that we found effective and talked about how we would pitch our marketing campaign. For our assignment, we had to pitch our digital marketing campaign.

Week 4: This week was about social media policy and personal branding. This week’s discussion focused on social media policy and talked about our opinions on it. For the assignment, we evaluated our online social media presence.

This was a great class to end the program off!

This class challenge me. I gained a lot of insight about laws regarding marketing and the importance of it! Originally coming into this class I was very excited to learn about digital marketing and the laws centered around it.

I originally thought I would learn these objectives:

1.Learn about the Legal aspects of Digital Marketing

2.Discover cases related to Digital Marketing

3.Learn about Federal Trade Commission and the Federal Communications Commission

I can honestly say I learned all of this and more.

Week 1: We learned about jurisdictions and copyrights. I enjoyed this week because our assignment was to create podcast on spam. This was very interesting assignment.

Week 2: This week we discussed cyber crimes and spam. I enjoyed this week’s discussion post on cyber crimes. The discussion allowed me to think. deeper on the topic.

Week 3: This week we discussed privacy and created a privacy policy for our case study company using policies from similar companies like ours. I actually really enjoyed learning about the policies.

Week 4: This week focused on defamation and terms of use. I learned a lot about defamation and really enjoyed the discussion post.

I am excited to use what I learned in the real world and learn more because laws are things we have to abide to everyday.

I really enjoyed this class this month. I gained a lot of insight about analytics and the importance of it regarding marketing. I plan on becoming Google Analytics certified by the end of next month.

I originally thought I would learn these objectives:

1.Become Familiar with Google Analytics.

2.Gain an understanding of analyzing web metrics

3.Understand Digital Analytics and Optimization

Week 1: We learned about learned what Digital Analytics is and the myths behind it. We also learned the importance of analytics and how it should be implemented with companies or businesses we work for.

Week 2: We took what we learned from weeks 1 and 2 and applied them to create an analytics optimization plan for our case study.

Week 3: This week was my favorite out of the month. We learned about consumer-generated content. Consumer-generated content is important to make your costumers feel involved in the company.

Week 4: This week focused on applying everything we learn to critique one of our classmate’s optimization plans. I also enjoyed this week’s discussion board topic on the impact of Google Analytics vs other analytics software.

I really enjoyed this class & have learned a lot during my time in the Strategic Internet PR course. Coming into the program, my objectives originally for this course were:

1.Gain an Understanding of Public Relations

2.Learn the significance of a publicist

3.Understand how the Internet and Technology impact Digital Marketing.

This was probably one of my favorite classes. It taught me that PR and Marketing go hand-in-hand with each other. The first week we learned about ethics as it relates to public relations. During week 1 discussion we talked about our morals & ethics, and learned ways to monitor brands. Week 2 we created our own press release, this was my favorite thing we did. The 3rd week we used our press release to come put with a distribution strategy. Everything we learned will be valuable parts of the final case study. I can’t wait to use what I’ve learned in this class in the future.

I learned so much in such a small amount of time in this class. My original goals for this class was to:

1.Become familiar with Search Engine Optimization (SEO)

2.Become familiar with new trends in search engine marketing

3.Gain an understanding on how things are analyzed

I did become more familiar with SEO. In week 1 we utilized Spyfu.com. This a great website and tool to use to monitor competitors’ websites and to understand company websites.

Week 2 we learned about PPC campaign pitch. This assignment was probably the most challenging for me this week. PPC a is very important concept to understand when pitching ideas to upper management.

Week 3 was my favorite from this month. It dealt with website architecture and the health of companies websites. I really enjoyed learning the health of my case study Jeni’s website.

Week 4 finally dealt with Local SEO. I learned that my company could do better in this category. I also learn that local SEO is very important for small and big companies to improve search rankings.

I look forward to using what I learned in this class in the real world.

I really enjoyed this class! I learned so much in such a small amount of time. My original goals for this class was to:

1.Gain an understanding of Digital Marketing Strategies

2. Learn components of Digital Marketing

3.Start Building my Personal Network.

During this class, I have learned the steps needed to complete and make an internet marketing action plan. The first week I learned about 4 different personas and UVP. The second week I learned about conversion optimization strategies. The third week we learned about metics and revenue. The last week, we used what we learned in the pervious weeks to create out own internet marketing action plan.

My favorite thing about this class was probably the discussion post. I really enjoyed reading and responding back to my classmates.

I really enjoyed this class and I can’t wait to take the information I have learned in my everyday life.

I really enjoyed this class! I learned so much in such a small amount of time. My original goals for this class was to:

During this class, I have learned the difference between fans, customers, and influencers. I now know how to identify them. In this class, we were also assigned to create a Brand Ambassador Program or Influencer Outreach program. For my company Jeni’s Splendid Ice Cream I choose to create an Influencer program. Through the 4 weeks of class we add more and more to our Influencer or Brand Ambassadors plans.

My favorite thing about this class was probably the discussion post. I really enjoyed reading and responding back to my classmates. My favorite discussion was when we talked about how to respond back to negative comments. I loved all of the post and the suggestions.

I really enjoyed this class and I can’t wait to take the information I have learned in my everyday life.

In this month’s class ” Digital Design and Usability” I gained a lot of insight into ways to make my company’s website better. 

My original objective was:

I learned a lot of valuable information.

Week 1: We learned about the importance of usability for our companies. We had to analyze our websites and compare it to a competitors site.

Week 2: We learned about usability testing. For this week assignment we had to perform our own testing for our websites.

Week 3: This week was my favorite out of the month. We learned about findability. During this week we had to make suggestions on how to make things on our site more findable.

Week 4: This week 4 focused on the changes we would implement as a whole for our company’s website. We incorporated all of the variables we learned about through out the month.

In this month’s class Digital Storytelling and Branding class, I gained a lot of insight into branding than I thought I would learn more about the company target market and learning more about personal branding.

Week 1: We learned what makes a brand and why branding matters. The three little question exercise made me think a little deeper in my company Jeni’s Splendid Ice Creams to find out why they really matter.

Week 2: We learned about finding our companies brand voice. We choose a character related to our company and did a presentation on why the two related and how that character represents the companies brand voice.

Week 3: This week was my favorite out of the month. We learned about brand archetypes and which one our company falls in. My company fell in the “Creators Brand” archetype. We also learn about how storytelling is a key factor in branding. We were given the task of creating a story relating to our companies.

Week 4: This week focused on customer brand experience and brand strategy. We used the example from a customer Starbucks experience and how it had a big impact on her. We also used the lessons from this month’s classes to create a brand strategy plan for our company.

This month’s lessons will all be used as a framework for my internet marketing plan and a resource for understanding branding.