I really enjoyed this class this month. I gained a lot of insight about analytics and the importance of it regarding marketing. I plan on becoming Google Analytics certified by the end of next month.
I originally thought I would learn these objectives:
1.Become Familiar with Google Analytics.
2.Gain an understanding of analyzing web metrics
3.Understand Digital Analytics and Optimization
Week 1: We learned about learned what Digital Analytics is and the myths behind it. We also learned the importance of analytics and how it should be implemented with companies or businesses we work for.
Week 2: We took what we learned from weeks 1 and 2 and applied them to create an analytics optimization plan for our case study.
Week 3: This week was my favorite out of the month. We learned about consumer-generated content. Consumer-generated content is important to make your costumers feel involved in the company.
Week 4: This week focused on applying everything we learn to critique one of our classmate’s optimization plans. I also enjoyed this week’s discussion board topic on the impact of Google Analytics vs other analytics software.
Paris Brothers Mastery Journal 