Mastery: ADVANCED SEARCH ENGINE OPTIMIZATION

I learned so much in such a small amount of time in this class. My original goals for this class was to:

1.Become familiar with Search Engine Optimization (SEO)

2.Become familiar with new trends in search engine marketing

3.Gain an understanding on how things are analyzed

I did become more familiar with SEO. In week 1 we utilized Spyfu.com. This a great website and tool to use to monitor competitors’ websites and to understand company websites.

Week 2 we learned about PPC campaign pitch. This assignment was probably the most challenging for me this week. PPC a is very important concept to understand when pitching ideas to upper management.

Week 3 was my favorite from this month. It dealt with website architecture and the health of companies websites. I really enjoyed learning the health of my case study Jeni’s website.

Week 4 finally dealt with Local SEO. I learned that my company could do better in this category. I also learn that local SEO is very important for small and big companies to improve search rankings.

I look forward to using what I learned in this class in the real world.